Market Segment

Varejo

Location

Department in the Company

Atendimento

Communication channels

Blip Chat

Results

1 million+ messages andled in just 1 month. Higher efficiency and quality of service. Increase in the number of enrollments.

Context

Choosing a college is an important moment. That is why Kroton Educacional wanted to be more present on a digital level to help applicants and improve the enrollment experience throughout its chain.

Challenge

To serve the applicants more closely and more productively on the digital level, besides increasing the conversion rate

Solution

Through our platform, Kroton now offers a digital contact that offers information, clears doubts and optimizes the student enrollment process.

Choosing college is one of the most important steps in life. And today, much of this journey happens online, which brings about some challenges. Some people don’t feel safe making this decision without a more thorough conversation, while at the same time they are not always available for a visit or a call.

To resolve this issue, Kroton Educacional decided to reformulate the digital contact of its college chain, using the Take Blip platform.The solution was a chatbot implemented on the chain’s websites, which made the dialogue with the applicants closer and more productive.

In addition to answering questions and guiding applicants, the contact can provide specific information about their enrollment. It is possible to follow the whole process and even generate a link to the online entrance examination automatically.

However, those who prefer or need to talk to a human attendant don’t need to look for another channel: our platform can seamlessly connect the user to the company’s service team in the same conversation, .

The project also relies on data that have improved the experience on the website. From the analysis of the user’s journey in the chatbot, Kroton can identify points of interest and points of friction for candidates, which helps with improving the browsing and optimizing the enrollment flow.

When we started using the Take Blip platform, Kroton Educacional has evolved the contact in portals of capture of seven brands of the group: Pitágoras, Fama, Anhanguera, Unime, Unic, Unopar and Uniderp.

In just one month, more than 1 million messages and 58,000 users were registered. In addition, the solution helped identify the rate of loss of applicants at each stage, and the results are clear: positive CPE (Cost per Enrollment) soon after its implementation.

Diana Mourão

| Digital Platforms -

Kroton

One of the great advantages of the chatbot is the fact that we can provide answers to the customers’ questions, without them having to search the site. With their doubts cleared up, they become more confident in their choice to proceed in Kroton’s funnel: this makes it more likely to bring a qualified person into the process.

Natalia Leonora Gomes

| Digital Platforms -

Kroton

The implementation of the smart chatbot was a great way to discover the pains and delights of the applicant, since we can analyze daily how the user behaves within the Kroton website. It is possible to learn quickly where we have to improve, to be more agile, to understand where they feel more comfortable with the answers. Besides the quantitative analysis and results in numbers, we also have the qualitative ones to understand how the user feels about the website and the enrollment flow. We’ve had huge gains with the chatbot and it has been in place for less than a year.

Thais Roque

| Product Owner -

Kroton

We have always known that what brings in good results is to listen to the user. What we gained with the chatbot was more access to what our customers need in a faster and more accessible way than we had ever had”. “One of the main reasons that made Kroton choose Take Blip was the automation of Artificial Intelligence and the fact that we were able to be independent in relation to some adaptations to the tool: the issue of human agents not being able to handle all the workload and the production of reports – in addition to Take Blip’s success cases, referrals from people who have already worked with the company, and their partnership with Facebook.

See other cases

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The chatbot – created on our platform and implemented on the chain’s websites – automatically helps the applicant clear doubts, follow the enrollment process, and even generate the link to the online entrance examination.
Segment
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Department
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Channels
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