Chatbots are automated communication systems that work within messaging applications, including text and voice features.
You know WhatsApp, Messenger, Telegram, Skype and other platforms that you use to communicate everyday? Chatbots are the technology that allows people to chat with a brand on these channels in the same way that they send a “hi” to friends and family.
Chatbots have been gaining more and more space in companies. Moreover, they represent a versatile solution, and can be maximally customized to serve the most varied usage needs.
Use cases and benefits
Every interaction with chatbots can provide insights to be used for enhancements based on user feedback
Another possibility is to engage people with relevant content and promote actions that build brand loyalty
You can also identify and qualify potential leads to target offers and close more deals
With chatbots, companies can offer better customer service experiences 24/7
It’s really no wonder that chatbots are so successful. Their presence where people spend most of their time (in messaging channels like WhatsApp, Messenger, Telegram, web chats and apps), combined with their integration and evolution power, make this solution much more than a simple technology.
By focusing on the user experience and feedback, companies that adopt chatbots have the opportunity to have a smart contact in their communications.
Having a smart contact means combining human and automated response, integrating analytics and artificial intelligence tools to evolve the experience, and also creating specific chatbots to address your audience’s main problems.
And how do we do all of this at Take? Find out below!
How to create a good chatbot?
Planning, a good team and great care with many details: these are some of the key factors for building good chatbots.
With that in mind, Take has created BLiP platform, that brings together different features and resources to make it easier to build, manage and evolve chatbots.
BLiP was designed to combine the best in conversational experiences, and all of its tools support this purpose. From building chatbots without coding to one-click publication and agile evolution, BLiP can enable a truly smart contact for your business.